UHD 4K TV 55 Inch UP77 Series, Cinema Screen Design 4K Active HDR WebOS Smart AI ThinQ 55UP7750PVB.FU Black

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content. HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience. FILMMAKER MODE and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love. LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD. The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience. A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.