Policeâ, the De Rigo Group's house brand, was launched in Italy in 1983 as unisex eyewear and a metropolitan manifesto for those who set out to get noticed. The name is no coincidence. It triggers the imagination and dreams, especially of the younger generations, and offers a whole new outlook, across the ocean and against the tide. The name evokes the American on the road lifestyle, but also the strong urban spirit of the city of all cities: New York. The Police attitude made its worldwide mark right from the outset, as an Italian brand with potent international overtones. This alternative, nonconformist, almost irreverent brand immediately carved out a niche of its own. Building on its growing identity and positioning, over the years Police, has reinvented itself, going from a simple eyewear brand to a veritable lifestyle benchmark. In this transformation, the brand extended to include a full range of fashion accessories - perfumes, watches, jewelry and leather goods - all with a strong personality, and representing a particular look and way of life. Young, authentic rebels, who follow the trends but seek to stand out with originality and flair, are thus irresistibly drawn to the Police community. The Police brand continues to ride above the fashions, without ever compromising its personality. This has been portrayed over the years by important Brand Ambassadors, such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas and the football star, Neymar Jr, who have interpreted and voiced the Police values, style and world. The world we live in now and the idea itself of rebellion have changed, and the brand decided to aim, in a new voice, at today's rebels: young people who want to make a mark on the world they live in through their choices and their desire to express themselves. They're the people who more than any other will influence the world we live in tomorrow and best represent the renewed spirit of Police.
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Men's Danu Watch
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Specifications
Department
Men
Model Number
PL.16066JSB/02A
Band Colour
Black
Face/Dial Type
Chronograph
Dial Colour
Black/Rose Gold
Case Size/Diameter
47 mm
Grade
New
Model Name
Danu
Band Closure
Buckle
Band Material
Silicone
Face/Dial Shape
Round
Watch Movement
Quartz
Country of Origin
Italy
Feature 1
Water Resistant
Feature 2
Date Display
Watch Water Resistance
5 None
What's In The Box
1x Watch, 1x Watch Box
Face Material
Stainless Steel
Product Weight
350 g
Feature 3
Stopwatch
Case Thickness
12 mm
Strap Length
220 mm
Band Width
22 mm