About the Brand
HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. Around 14,600 employees worldwide work to always offer our customers the best. From collections to service. The BOSS and HUGO Men's and Womenswear not only cover businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions. Our claim: no matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion. Shoes and accessories as well as licensed products such as fragrances, eyewear and watches round off the range. In fiscal year 2019 HUGO BOSS generated sales of EUR 2.9 billion.
In addition to the actual product range, HUGO BOSS is also known for its events, campaigns and cooperations. They sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, art awards, international exhibitions, the sponsorship of sports tournaments and top athletes, and much more. Our digital-savvy fans around the world are invited to follow their favorite brand and engage in social media campaigns on the official brand channels.
Innovation:
HUGO BOSS uses the possibilities of digitization along the entire value chain to ensure greater efficiency and sustainability. Innovation is a top priority throughout the company.
Strategy:
We believe in the desirability of our brands. They will be the most important factor in the Group’s long-term success. To further increase the appeal of our brands, we are focusing on two strategic priorities: personalization and speed.
History:
Sartorial heritage meets lifestyle. Numerous milestones mark the way to becoming an international fashion and lifestyle company.