Genio S Plus Coffee Machine 0.8 l 1500 W 132180907 Black/Clear

In 1929, Nestlé was challenged to help preserve the surplus coffee beans in brazil that resulted from the wall street crash. And Nestlé accepted the challenge. Our coffee specialist, max Morgenthaler, was on a mission to create a delicious cup of coffee simply by adding water. Max and his team worked hard to find a new way to make instant coffee that would retain the coffee’s natural flavor. In 1938, they found the answer, and Nescafé was born. Named by using the first three letters in Nestlé and suffixing it with ‘café’, Nescafé became the new name in coffee. When we first launched Nescafé in Switzerland on 1 April 1938, it was predicted to be a huge success. But then WWII started in 1939. During the war, Nescafé was a staple in the food rations of US forces, and they loved it. Quick, easy, and delicious coffee.