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Amazon.com, online retailer, manufacturer of electronic book readers, and Web services provider that became the iconic example of electronic commerce. Its headquarters are in Seattle, Washington.
Amazon.com is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers. Its Web services business includes renting data storage and computing resources, so-called 'cloud computing,' over the Internet. Its considerable online presence is such that, in 2012, 1 percent of all Internet traffic in North America traveled in and out of Amazon.com data centres.
The company also makes the market-leading Kindle e-book readers. Its promotion of these devices has led to dramatic growth in e-book publishing and turned Amazon.com into a major disruptive force in the book-publishing market.
How does it work?
Businesses, individual sellers and manufacturers sell their inventory to Amazon at wholesale rates. Amazon Vendor Central then gives Amazon ownership of the seller's inventory, which is then marketed and sold to shoppers on their website. Once an order has been placed, the product is shipped from Amazon's warehouse.
With an account, Amazon remembers the items you have purchased and saves items you've put into your shopping cart that you haven't yet purchased; it keeps track of items you've looked at and it shows you similar items that might interest you. After you create your account, you can purchase an item immediately.
"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
Although our business has evolved over the years, one constant is customers' desire for lower prices, better selection, and convenient services. Today, Amazon shoppers can find what they're looking for online and in person. From delivering fresh produce to their doorstep to creating and distributing movies, music, and more, we are always finding new ways to delight our customers".